USA Today reports that while it has taken almost two years and close to $100 million to get it right, Pepsi’s new Sierra Mist is proving to be a strong addition to the company’s portfolio, with trial usage strong and repeat business
While Pepsi was waiting for bottlers to shake free of commitments to 7-Up, “it tweaked and refined Sierra Mist. The label went from opaque to clear, and the typeface shifted from industrial to one with more style. The ads were changed to make a stronger connection between the brand and ‘shocking refreshment.’”
While Pepsi was waiting for bottlers to shake free of commitments to 7-Up, “it tweaked and refined Sierra Mist. The label went from opaque to clear, and the typeface shifted from industrial to one with more style. The ads were changed to make a stronger connection between the brand and ‘shocking refreshment.’”
- KC's View:
- Sierra Mist happens to be the one soft drink our kids ask for routinely when we go to the store…not sure how they discovered it and why they feel so loyal to it, but whatever Pepsi is doing, it’s working.
