business news in context, analysis with attitude

The May 2003 edition of Rodale’s Men’s Health magazine reports on health myths that could have an impact on sales…and almost certainly will have an impact on behavior:

1. A high-fiber diet will prevent colon cancer.
2. A soy burger is healthier than a beef burger.
3. Ginkgo Biloba will improve your memory.
4. Antibacetrial soap is better than regular soap for beating germs.
5. The higher the SPF of a sunscreen, the better.
6. Only women get breast cancer.
7. Aerobic exercise is the only exercise that will keep your heart healthy.
8. A PSA of 4 or more means prostate cancer.
9. Only old men develop Alzheimer’s Disease.
KC's View:
Huh? What was that about Alzheimer’s?

(You’d think we’d remember, considering how much Ginkgo Biloba we’ve been taking…)