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Frito-Lay announced the launch of its new Natural line of snacks including Tostitos Organic Blue Corn Tortilla Chips, Cheetos Natural White Cheddar Puffs and Lay's Natural Country BBQ Potato Chips. The company will follow the U.S. Department of Agriculture's standardization in labeling organic products.
KC's View:
As more and more mainstream companies launch product lines in the growing organic and natural segments, there will be no better evidence that this area of the business is becoming mainstream. And the momentum will get even greater, as more research and development will lead to better and more varied products.