The name of IBP, inc., the wholly owned fresh meats subsidiary of Tyson Foods, Inc. is being changed to Tyson Fresh Meats, Inc. company officials reported today. The legal change takes place today, though will take until summer for the rebranding to be completed.
"We believe this change will be a more accurate reflection of the new fresh meats company, which has emerged from the integration of Tyson Foods and IBP," according to Dick Bond, Tyson Foods president and COO. "While Fresh Meats is a separate operating entity, it is an integral part of the Tyson Foods family. In fact, two case ready meats plants are already producing some products under the Tyson brand.
"We believe this change will be a more accurate reflection of the new fresh meats company, which has emerged from the integration of Tyson Foods and IBP," according to Dick Bond, Tyson Foods president and COO. "While Fresh Meats is a separate operating entity, it is an integral part of the Tyson Foods family. In fact, two case ready meats plants are already producing some products under the Tyson brand.
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