The Atlanta Journal-Constitution reports that in downtown Atlanta, Coca-Cola has started selling Viaa Café, a new coffee product designed to help it determine whether or not to get into the coffee business.
Coffee is seen as a potentially big market for Coke, especially in view of its solid relationships with both retailers and restaurant owners.
Coffee is seen as a potentially big market for Coke, especially in view of its solid relationships with both retailers and restaurant owners.
- KC's View:
- Wouldn't it be simpler to just buy Starbucks?
