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USA Today notes this morning that as consumers are told that berries will do everything from fight cancer to make people smarter, packaged goods manufacturers are using berries in everything from cereal to liquor, water to snacks.

Adding these freeze-dried berries and berry flavors do more than just allow manufacturers a new way to appeal to consumers. In fact, research shows that consumers will pay 10 percent more for a product when berries are included.
KC's View:
Which means the crack MNB research staff is now trying to figure out how to add berry flavoring to our morning dose of news and commentary…