The Denver Post reports that the National Cattlemen's Beef Association is launching a new, $1.7 million advertising campaign that stresses the health benefits of lean beef. Ironically, the campaign compares beef to chicken while at the same time using tactics that were developed by the poultry industry.
"Americans are not aware of the great nutritional story that beef has to offer," Mark Thomas, vice president of consumer marketing for the National Cattlemen's Beef Association, told the Post. "This is all about setting the record straight. It's based on good, solid science."
The chicken industry, however, is calling foul, saying that the campaign pushes beef in general, not just lean beef that is lower in saturated fat.
"Americans are not aware of the great nutritional story that beef has to offer," Mark Thomas, vice president of consumer marketing for the National Cattlemen's Beef Association, told the Post. "This is all about setting the record straight. It's based on good, solid science."
The chicken industry, however, is calling foul, saying that the campaign pushes beef in general, not just lean beef that is lower in saturated fat.
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