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Albertsons, Inc. announced today that Patricia Heaton, actress, author and Emmy- winning co-star of television's "Everybody Loves Raymond," will become the its national spokesperson in a multi-year series of television, radio and print ads.

Larry Johnston, Albertsons' Chairman & CEO, said that "Albertsons is entering the most exciting growth period in its 63-year history. Patricia Heaton provides the instantly recognizable voice, humor and personality that will enable us to bring key messages to supermarket and drugstore customers that shop our 2,300 stores across America."
KC's View:
Good idea and good choice. She's got a strong image as being smart, funny and as a wife and mother with her feet on the ground - precisely the kind of people Albertsons is targeting.