Bloomberg reports that an Illinois judge has approved a $12 million settlement by Nestle that addresses several class action claims that its Poland Spring Water isn’t naturally pure spring water from Maine.
While the debate is over the definition of "spring water," experts say that the controversy hasn’t hurt Poland Spring sales or profits.
The settlement will provide customers with $8 million in discounts and coupons over five years and requires the company to make $2.75 million in charitable donations.
While the debate is over the definition of "spring water," experts say that the controversy hasn’t hurt Poland Spring sales or profits.
The settlement will provide customers with $8 million in discounts and coupons over five years and requires the company to make $2.75 million in charitable donations.
- KC's View:
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While MNB doesn't exactly have an "official water," we have to admit that our fridge is stocked with bottles of both carbonated and non-carbonated Poland Spring…and it certainly tastes both natural and springy to us.
Go figure.
