retail news in context, analysis with attitude

Crain's Chicago Business reports that McDonald's management is "just weeks away" from deciding what it will do with its "partner brands," which include Chipotle Mexican Grill, Boston Market and Donato's Pizzeria.

The company has been in the process of making this decision for months, saying that while the non-burger assets brought diversity to the business, they were a distraction as the company sought to bolster its traditional burger restaurants.

Two possibilities seem most likely: that the company will completely sell off the brands to an equity firm, or keep a small stake in them with the option to buy them back at a later time.
KC's View:
We've always felt that McDonald's was making a mistake to even consider divesting these brands, and feel the same way even as the burger business seems to be coming back.

But what do we know?

(Mostly, we just like Chipotle…and can't imagine why anyone would want to get rid of it. Maybe we'll get lucky, though, and Mickey D's will find a buyer that will really know how to expand this brand.)