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The New York Times reports this morning that "the United States is the third largest wine consuming nation in the world and will almost certainly become the largest by the end of this decade."

The US, in fact, ranks only behind France and Germany in this area, according to statistics gathered by the Wine Institute. US consumption is on the rise - up 14 million cases last year to 250 million cases - while it is on the decline in traditionally wine-consuming nations.
KC's View:
Much of the increased consumption has come in value brands such as "Two-Buck Chuck," which means that while sales are up, profits are down.

Which isn’t good news.

However, some in the industry are heartened because they believe that as wine drinking becomes more mainstream, people inevitably will trade up.

Which will be excellent news.