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  • AdWeek reports that when Coca-Cola launches Diet Coke with Lime nationally this month, it is expected to support the product introduction with an advertising campaign similar to that used for Diet Coke with Lemon when it was new.

    In 2001 and 2002, Coke reportedly spent a total of $7 million advertising Diet Coke with Lemon, though its ad support dropped to the $1 million range last year.


  • Beverage Digest is reporting that PepsiCo is "likely" to introduce several new dairy-based drinks in 2004 reported Friday.

    Pepsi reportedly has applied for three different trademarks on dairy beverages, and is looking to compete with Coca-Cola's new Swerve dairy product.

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