Published on: March 30, 2005
We had some fun yesterday at the expense of fast feeder Burger King, which announced the introduction of a new breakfast item – the Enormous Omelet Sandwich, which is made up of two omelet eggs, sausage, three strips of bacon, and two slices of melted American cheese on a specialty bun, and designed, according to the company, “to satisfy the heartiest of breakfast appetites.”
Our comment: One can only imagine the cross-promotional ideas that can be applied to this new product introduction.
For example, Burger King could figure out some way to partner with a law firm, requiring customers to sign a document promising not to sue it when they gain weight from eating a sandwich that is only slightly smaller than a Volkswagen.
Or, it could strike a deal with Pfizer to hand out special OTC samples of Lipitor to sandwich consumers.
Or maybe it could just garnish the sandwich with hemlock. Because the result, inevitably, will be the same.
Didn’t these guys get the obesity memo?MNB
user Jeannie McCarville wrote:KC, LOL you are killing me with the sandwich jokes. Thanks for making me smile! 😉MNB
user Steve Lutz wrote:Go ahead, admit it. You had a lot of fun with this story!MNB
user Lisa Malmarowski wrote:You crack me up. We spent the day here in our offices forwarding that story on the BK enormous sandwich. Our nutritionist summed it up best,
"Hey, it's job security for me!".
Thanks for the chuckle.MNB
user Denise Kaplan wrote:It's good to know that you just don't have something against McDonalds - you spread it around to cover BK as well. Nobody can say you aren't a fair guy! HA!
Have a great day and thanks for putting a smile on my face - some days I can really use them.....
You’ve discovered our deep, dark secret. When you read MNB
every day, we want you to be informed and enlightened. But we desperately
want you to chuckle. Or guffaw. Or laugh out loud.
Of course, not everyone finds us to be funny. We actually referred to the new BK sandwich several times yesterday, which led MNB
user John Tatum to write:Not one, but four comments on Burger Kings’ new entrée is way over the top. I know you like to be controversial and this is fine, but you clearly lost your creative juices over the long weekend. I, for one, normally have a banana for breakfast, as it is high in potassium and uniquely wrapped for the morning commute. But, on those few days, were I want to indulge myself with a breakfast treat, the Burger King ‘Enormous’ sandwich sounds like a great alternative. People need choices and need to be held responsible for the choices they make!
And another MNB
user chimed in:I, along with most of your readers, would agree with you about obesity and the need for healthy eating. However, I doubt that the target audience (young adult male is my guess) for this particular breakfast item don't really care about either issue at this time in their life.MNB
user Denise Remark-Lundell wrote:I haven't been in a Burger King since, well, ever, so I don't know what its clientele looks like. Perhaps we should take a look at some typical BK consumers. How is their weight? Are they overweight & obese? If so, & they are representative of BK consumers, I would argue that BK is simply addressing their consumers demands by presenting this heart-attack-on-a-plate concoction. We don't even have to make a trip to BK to know that lots of consumers haven't received the obese memo either.
And another MNB
user wrote:I’m playing devils advocate here. As retailers who want to stay in business, we are told to provide the customer with what they want and hopefully do so in a way that makes the customer happy. MNB stresses the importance of this very thing for all of the retailers who battle WM. Burger King is simply doing that---- providing what their customer wants and setting themselves apart from the crowd. No one is forcing the customer to buy. That will not stop litigation but Burger King is giving America what it wants. (In a Super Sized portion)
We believe in hard-hitting, investigative journalism…so we went out to the local Burger King at seven this morning to buy one of these Enormous Omelet Sandwiches. Actually, we bought two, figuring that Mrs. Content Guy and the two Content Kids who live at home might want to try some.
Nobody liked it. Not the parents, not the teenagers.
First of all, the best thing you can say about it is that it isn’t all that big…though the idea that such a small sandwich packs in so many calories and so much fat is truly frightening. This is one of the most tasteless, mediocre lumps of food that we’ve ever eaten – and if we’re indeed raising a generation of people who think this is acceptable, then we have failed as a culture. (We were proud of our kids for hating it.)
We ate one third of the damned thing about an hour ago. And as much as we hated it as we were chewing on it, we hate it even more now, because it is sitting in our stomach as a reminder of just how crappy fast food can be.
Is that serious enough for you?