Published on: April 25, 2005The Cincinnati Business Courier reports that the American Family Association (AFA) of Tupelo, Miss., described as “a conservative, Christian-values group,” has announced that it has lifted its boycott of consumer packaged goods company Procter & Gamble.
The boycott was announced because the group was offended by P&G’s sponsorship of gay-themed television programs such as “Will & Grace” and “Queer Eye for the Straight Guy.” The organization said that more than 400,000 people had signed a petition pledging to boycott P&G products.
P&G would not say whether it actually changed its sponsorship decisions, but said it was glad that the AFA had decided to lift its boycott.
The Courier notes that any sponsorship changes made by P&G could be more connected to ratings than boycotts, since the programs cited by AFA have been declining in the ratings.
- KC's View:
- People have a right to buy or not buy any product they choose, and groups certainly have a right to organize boycotts based on whatever criteria they like.
And we certainly understand why P&G doesn’t want to rile up either side of the political aisle or cultural divide. After all, it isn’t good for business.
That said, we sort of wish that P&G – which has endured other boycott threats from irrational types charging that it funnels profits to Satanists – had been a little more dismissive of AFA. Would it have been so terrible for P&G to say, “we market to everybody, because everybody buys toothpaste/laundry detergent/whatever, and we’re not interested in knuckling under to the illegitimate demands of any fringe group, whether liberal or conservative.”