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It made a lot of news a couple of years ago when New York City signed an exclusive $126 million deal with Snapple, giving the company the right to sell its beverages from vending machines in city-owned buildings. This was in addition to a $40 million deal that put Snapple in the city’s public school cafeterias.

The problem is that significantly fewer Snapples have been sold than expected – the city hoped to bring in an additional $36 million in commissions over the five-year life of the contract, but the pace of sales has been such that now the city thinks it will bring in perhaps $2.4 million over five years.

Which means that the two sides are renegotiating the contract.
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