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One year into its American expansion strategy, Japanese c-store operator Famima! has opened its sixth store in Southern California, this one on famed Hollywood Blvd. near Highland Avenue and the historic Egyptian Theater.

"Our Hollywood store is in the heart of the historic area, near the Kodak Theater, and is a major draw for tourists as well as a busy area for commerce,” said Shiro Inoue, president/CEO. “We hope our products and services will bring satisfaction to consumers. At the same time, we want to become more familiar with the Hollywood community and develop a neighborhood together."

The company’s previous stores were opened in West Hollywood, Westwood, Santa Monica, Pasadena and Torrance. Additional stores are planned for downtown Los Angeles, Glendale and Long Beach, and the company expects to have more than 20 opened by the end of the year and some 250 operating by 2009.

Hardly a traditional convenience store, Famima! bills itself more as a specialty food store, with an emphasis on Asian foods that appeal both to Asian and non-Asian customers.
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