Published on: July 26, 2006The Wall Street Journal reports that next March the US government will abandon its “5 A Day” approach to getting people to eat more fruits and vegetables, and instead will use a new message: “Fruits and Veggies – More Matters.”
The shift in emphasis is designed to fall into line with revised government recommendations when it comes to fresh produce consumption; the government now acknowledges that “five a day” isn’t always the best recommendation, depending on age, gender and exercise levels; in fact, new studies suggest that most people should eat more than five servings of fresh produce a day for the maximum health benefits.
As the WSJ notes, “A 40-year-old woman, for instance, should eat 2.5 cups of vegetables and 1.5 cups of fruit daily if she exercises less than 30 minutes a day -- more if she is more active. A 65-year-old man who exercises less than 30 minutes a day should eat 2.5 cups of vegetables and two cups of fruit.”
The recommendations are jointly issued by the Department of Health and Human Services (HHS) and the Department of Agriculture (USDA).
- KC's View:
- : Of course, the government also acknowledges that nine out of ten people weren’t paying attention to the old “five a day” recommendation, so it seems unlikely that the new, vaguer approach will have much impact.
But one can always hope.