Published on: August 3, 2006Companies looking for an edge in today's competitive marketplace would be well-advised to not make false assumptions about moms – because to do so will put their products and services at risk.
New research from the Hartman Group points to the many differences between today’s moms and their mothers, and looks at the cultural lifestyles both inside and outside the household have a direct impact on shaping the product worlds that serve them.
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