retail news in context, analysis with attitude

The San Francisco Chronicle reports that there is a major shift taking place in how people use and view telephones.

‘‘Today, the cellphone is regarded as a necessity by a growing number of Americans — especially the young and the poor — while the residential phone is becoming optional,” the Chronicle writes. Almost a third of people between the ages of 25 and 29, and a quarter of people between the ages of 18 and 24, have abandoned land lines and use cell phones exclusively…with just older Americans clinging onto what now is seen in some quarters as old-world technology.

The Chronicle notes that there are studies suggesting that the US could be 30-50 percent wireless-only in just a few years…which would mirror patterns already taking place in Europe.
KC's View:
Which, we would think, would open up all sorts of new opportunities for texting-based promotional programs, wireless payment systems, etc…