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Sugar may not be a four-letter word, but consumers perceive it to be an expletive worth avoiding. This "demon food" is seen as the chief culprit behind health conditions such as obesity and diabetes and worries by parents about hyperactivity and dental problems among children who consume too much...

While the current consumer obsession with sugar is hardly new, there are several factors converging at once that The Hartman Group believes are causing consumers to become obsessed with avoiding high-fructose corn syrup (HFCS).

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