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ª Wal-Mart reportedly has signed a multi-year deal with Information Resources Inc. (IRI) that, according to a statement, “enables IRI to align its … IRI Consumer Network, a 100,000 plus household panel, with Wal-Mart’s unique consumer segments to provide IRI manufacturing clients with a clear picture of the key consumer dynamics that drive Wal-Mart’s brand and category performance. The agreement also enables IRI to align its panel with Wal-Mart’s unique category definitions and geographies … As a result of the agreement, IRI will be launching a new panel-based service to reflect these capabilities as well as significantly increasing its onsite presence in Bentonville. Additionally, IRI is engaging in specialized marketing and merchandising analytic- and auditing-related services for Wal-Mart. These specialized services are for Wal-Mart’s internal use only and will not be made available to manufacturers.”

• Ahold-owned Albert Heijn has opened its 34th convenience store in the Netherlands – but this one is in Amsterdam’s Schiphol Airport. The company released a statement saying that the 46 million people who go through the airport each year made the location extremely attractive for a c-store, and said that has it grows the chain of ‘AH” stores, it plans to locate them in such unorthodox places as train and subway stations and hospitals.
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