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• The Cox News Service reports that “PepsiCo Inc. will make a strong pitch this year for its Diet Pepsi Max and SoBe Life Water beverages to counter moves by Coca Cola, which is aiming to win consumers with its Coke Zero no-calorie soda and Glaceau line of enhanced waters.”

Bloomberg reports that Cadbury Schweppes plans to spinoff - or “demerge” - its Dr. Pepper/Snapple US soft drinks unit on May 7. It had been speculated that the company might delay the move because of weakness in the debt markets.

• In the UK, Retail Bulletin reports that Ocado, the online food shopping service partly owned by Waitrose, plan to launch a price war against Tesco’s Internet food shopping service, guaranteeing that Ocado’s prices on 3,500 CPG items will be lower than Tesco’s.

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