Published on: May 21, 2008FoodWireTV, a new online webcast designed to help consumers shop, cook and eat smart, debuts this morning on Amazon.com as well as on its own website, FoodWireTV.com. The webcast also is scheduled to be seen via sites that include YouTube.com, FaceBook.com, iTunes, and, of course, MorningNewsBeat.com.
Featuring a wide variety of editorial approaches – including reviews of the best new and existing products, interviews with thought leaders in the food business, and entertaining travelogue-style visits with people and places bringing food to consumers in unique and provocative ways – FoodWireTV is a video podcast designed to help shoppers make smarter decisions about how and what to feed themselves and their families, conncting the dots for them in new and visual ways.
The debut edition of FoodWireTV is sponsored by Kellogg's, and looks specifically at new products recently on display at the Food Marketing Institute (FMI) and United Fresh shows in Las Vegas.
Produced by Kevin Coupe, founder and “Content Guy” for MorningNewsBeat.com, and food industry expert/MNB contributing editor Michael Sansolo, FoodWireTV will have a unique point of view because it will be aware of the business trends shaping food consumption but always mindful of consumer needs and desires.