retail news in context, analysis with attitude

Advertising Age reports that McDonald’s has begun testing the sale of bottled and canned beverages – ranging from oft drinks to Vitaminwater and Red Bull – is about 150 stores. The selection varies depending on the location, and the company says it will take some time to get the mix right…though it believes that the strategy will help it generate incremental sales and siphon some traffic away from convenience stores.
KC's View:
This is where my finely honed cynicism about fast food kicks in, because I think about someone going through a McDonald’s drive-through and ordering a Big Mac, large fries and a Red Bull, and my first thought it that the next place they drive ought to be a hospital, because they’re just killing themselves.

On the other hand, it could be worse. They could be eating sliced tomatoes for lunch…