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Reuters reports that Wal-Mart is positioning its new Marketside format – a small store concept that will debut in the Phoenix area later this year – as a quick option for fresh groceries.

Wal-Mart envisions that in the long term shoppers might use its supercenters for a monthly big shopping trip, its Neighborhood Markets for a weekly fresh-oriented shop, and then use the Marketside stores for more frequent and convenient fill-ins. The 15,000 square foot Marketside units are expected to have mainstream groceries, albeit a more edited selection than would be found in traditional supermarkets.

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