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BrandWeek reports that as meat sales begin to decline in the face of economic declines, Cargill “has launched its ‘Beef up your menu’ campaign, introducing a line of eight value-priced beef cuts with brand names more appetizing than traditional labels for cuts … Instead of merely labeling some meats as top round or flank steak, the Cargill Meat Solutions unit is dressing up store meat cases with packs of Savran roast and Maranada steaks. The beef cuts are being introduced through POP and in-store recipe cards.” This branding, it is hoped, will help to revive sales.

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