retail news in context, analysis with attitude

Business First of Louisville reports that Kroger “has joined forces with Cellfire Inc., a mobile phone marketing company, to offer customers coupons through their wireless devices … (Kroger) will offer the service in Georgia, South Carolina, eastern Tennessee and Alabama. Major consumer brands that will offer coupons include Clorox, ConAgra, Del Monte, General Mills, Kimberly-Clark and Unilever.

“To use the service, customers must link their mobile number to their Kroger Plus savings card.”

• The Los Angeles Times reports that the City Council there has unanimously passed a law that will prevent fast food restaurant chains from building and opening new stores in the South Los Angeles area of the city for at least a year. The goal of the new regulation is to give the city time to craft incentives that will bring restaurants serving healthier fare to South LA, an inner city neighborhood with significant obesity issues that the lawmakers relate to a lack of nutritious choices.

According to the Times, “The law defines fast-food restaurants as ‘any establishment which dispenses food for consumption on or off the premises, and which has the following characteristics: a limited menu, items prepared in advance or prepared or heated quickly, no table orders and food served in disposable wrapping or containers’.”

KC's View: