retail news in context, analysis with attitude

• Tesco announced yesterday that its US division, Fresh & Easy Neighborhood Markets, has opened its 67th store, a unit in Phoenix that is its 20th store in that market. At the same time, Fresh & Easy said that it has four more openings planned for the Phoenix market, all of which will take place between now and September 10, 2008.
KC's View:
Which doesn’t exactly sound like a company about to fold its tent in the US, which is what some folks think Tesco will be forced to do. I’ve said it before and I’ll say it again – underestimate Tesco at your own peril.