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Tesco’s Fresh & Easy Neighborhood Markets division in the US said yesterday that it plans to introduce more than 200 new private label products before the end of the year, building on what the chain says is 70 percent of sales being generated by private label products.

The new private label SKUs include: Vegetable Curry with Brown Rice, Mushroom Stroganoff, Chicken Parmesan with Linguine, Broccoli and Cheese Soup, Shrimp Alfredo, Orange Chicken, Organic Honey, new coffee and tea flavors, different varieties of cereals, new flavors of kettle and veggie chips and new juice blends.

KC's View:
The point was made earlier this week by an MNB user that regardless of the mixed reviews that Fresh & Easy gets in some quarters, it continues to make moves that have the potential of nudging the broader food industry in interesting directions.