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Reuters has a story saying that Amazon.com plans to unveil an online wine store next month, and should be able to sell the product in 26 states.

According to the story, “Napa Valley Vintners, a nonprofit group representing 315 vintners in the famous California wine-producing region, has already begun to set up workshops for wineries interested in selling through the retail giant … Industry insiders said Amazon's entry into the wine market would be a good counterpoint to the shrinking pool of distributors amid consolidation in their industry.”

KC's View:
The really good news is that, according to the story, wine purchases on Amazon will qualify for its Amazon Prime discount shipping program, in which goods are shipped free for a yearly fee of $79.

I’ll be very interested to see what kinds of wine clubs Amazon sets up, and how it allows consumers to build preference lists that it can market against.

Full disclosure: MorningNewsBeat Content Guy Kevin Coupe has a business relationship with Amazon.com…but he’d be excited about the wine club possibilities even if he didn’t.