Published on: September 15, 2008The Los Angeles Times reports on a shift taking place in the chemical industry that is driving change in the manufacturing and retailing businesses.
According to the Times, “Innovations in designing green chemicals are emerging in nearly every U.S. industry, from plastics and pesticides to toys and nail polish. Some manufacturers of cosmetics, household cleaners and other consumer products are leading the charge, while others are lagging behind … Now, in a fresh take on the pre-World War II slogan, ‘Better Living Through Chemistry,’ small chemical companies and giant corporations, including BASF and Rohm and Haas, are implementing the tenets of green chemistry, creating safer substances that won't seep into our bloodstream, endanger wildlife or pollute resources.
“Once viewed as part of a fringe lifestyle, rooted in the hippie movement, natural and nontoxic are going mainstream. Driven by regulations, consumer demand, an eco friendly business philosophy and fear of future lawsuits, large corporations, retailers and manufacturers are eliminating some chemicals, pulling products off shelves and redesigning others. The names are familiar: Wal-Mart, the Walt Disney Co., Ikea, Home Depot, Nalgene, Kaiser Permanente, Baxter HealthCare, Gerber, Clorox and Origins.”
- KC's View:
- There will be some companies that will embrace this approach, and some that will not. But here’s what I don't understand. If it is possible to make a product non-toxic, why wouldn’t one want to?
If I have a choice, the only thing I want to be toxic is humor.