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Discounter Aldi announced that it will open its first 10 central Florida stores this Thursday, saying that it will be “offering high quality, fresh produce, meats and grocery items at up to 50 percent less than the competition,” and that it is “bringing 400 jobs to the area in 2008 and helping fill the void by other grocers who have left the market.”

According to the announcement, “The first 10 Aldi stores will open Sept. 25, followed by another 10 on Oct. 27 and an additional five on Nov. 10. Customers can expect to find 1,400 of the most frequently purchased items at an average 16 percent to 24 percent less than big box and discount stores and 40 percent less than store brands at traditional supermarkets.”

Germany-based Aldi, which specializes in inexpensive own-label alternatives to national brand items, currently has 950 stores in the US.

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