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BrandWeek reports that “food giants like Kraft and ConAgra are targeting new launches at lunches,” and that the return to brown bagging – it is at its highest level since 2001, with almost 12 percent of lunchtime opportunities being fulfilled with food brought from home - has prompted food companies to reexamine their portfolio of brands.

This means that a variety of companies are looking at the possibilities, considering everything from cold cuts to frozen entrees and soups – looking for new combinations and packaging that can take advantage of the current brown bagging trend.

KC's View:
It is very smart for CPG companies to be doing this, and retailers ought to be doing the same thing – creating branded and customized lunchtime options that people can purchase for themselves and their families.