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Published reports say that Delhaize America has decided to license its Guiding Stars nutritional label concept – which awards one, two or three stars to products that qualify as being good, better or best for you - to manufacturers, schools, hospitals and restaurants. To this point, Guiding Stars has been implemented in close to 1,500 Delhaize-owned supermarkets and has been marketed to other supermarket chains; Delhaize has said that starred items have been seeing sales increases triple those of equivalent non-starred items.
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