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Delhaize-owned Food Lion announced over the weekend that it has a new marketing program called “Dinner For Under $10,” which on a weekly basis will pull together in one place all the ingredients for a single meal – all that sell for under ten bucks.

“We are focused on finding ways to help our customers save money in these tough economic times,” said Gene Faller, Food Lion’s vice president of Dry Category. “Our goal is to provide our customers with low-cost, quick and easy meal solutions.”

KC's View:
Another in a series of promotions that we’ll be seeing from Food Lion and a lot of other retailers designed to grapple with the economic hard times that we are seeing.