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QSR magazine reports that “ready-made lunches and mini meals from New York City–based fast-casual KidFresh are now available at 70 Whole Foods grocery stores in 13 states. Six varieties of the boxed meals began appearing in prepared food sections of the grocery store chain in late September.”

The move into Whole Foods by KidFresh, which originally sold the lunches out of its own Upper East Side store in Manhattan but has expanded into other retail formats, is seen as a way of gaining new credibility for the products, which feature mostly preservative-free and organic mini-meals for between $4.49 and $5.99.

KC's View:
Probably a tough time for products like these, especially since Whole Foods has been suffering its own problems because of the down economy. Not to say that this is a bad idea…in fact, the concept is a good one…but it isn’t any sort of slam-dunk. Not now.