retail news in context, analysis with attitude

Western New York-based Tops Friendly Markets said yesterday that it has implemented a new policy for all of its stores requiring every customer purchasing alcohol and tobacco products to display valid proof that they are of legal age, regardless of their age. The policy, known as “We Proof Everyone,” takes effect on Sunday, Nov. 2.

It replaces the previous policy, which required cashiers to proof anyone who appeared to be younger than 30.

KC's View:
I’ve always thought of this policy as a terrific sales tool. After all, you get to be my age and it is a pleasure to be proofed.