retail news in context, analysis with attitude

Dow Jones reports that the family of Jdimytai Damour, the temporary Walmart employee who was trampled to death by a stampede of early morning Black Friday shoppers looking for a good deal on electronics, has filed a wrongful death lawsuit against Walmart, the owners of the shopping center where the event took place, and the security company working at the scene.

No dollar figure is mentioned in the first reports of the filing.

“The defendants and each of them engaged in specific marketing and advertising techniques to specifically attract a large crowd and create an environment of frenzy and mayhem and was otherwise careless, reckless and negligent," the lawsuit said.

KC's View:
This lawsuit, unfortunately, was inevitable.

But it will be hard for anyone to argue that it is frivolous.

The defendants in the case should do whatever they need to make it go away. Because while I’m not a lawyer, I cannot imagine they want this to get in front of a jury.