retail news in context, analysis with attitude

We submit for your approval the following scene.

A young man, dressed to kill, considers his options as he decides which cologne to wear for an evening of romance.

Black Code from Armani? Dreamer from Versace? Crave from Calvin Klein?

Or Flame, from Burger King?

That’s right.

The Boston Herald reports that Burger King has rolled out a new body spray called “Flame,” which it describes as “the scent of seduction with a hint of flame-broiled meat.”

It is being sold for $4 per bottle on Burger King’s website, as well as at select retailers, according to the paper.

KC's View:
Forget “Flame.” I have a better name for the Burger King body spray.

“Delusional.”