retail news in context, analysis with attitude

MSNBC reports that Philadelphia Mayor Michael Nutter has signed into a law new regulations requiring most restaurant chains display calorie, fat and other nutritional information.

According to the story, “The law takes effect on Jan. 1, 2010, and follows similar = legislation in New York City, California and elsewhere.

“The Philadelphia ordinance applies to restaurant chains - including coffee shops, ice cream parlors and convenience stores - with a total of 15 or more stores, whether in the city or elsewhere. It will require their outlets in the city to tell customers about calories, saturated fat, trans fat, carbohydrates and sodium.”

The good news, at least from one perspective, is that the cheese steak joints that have made the city famous won’t have to comply with the new regulations – most of them are small stand-alone and therefore are exempt.

KC's View:
Of course, at least one of those stand-alone cheese steak shops – Geno’s - probably wouldn’t have room to put up nutritional information, since so much room has been dedicated to signs saying that if you can't place your order in English, don't bother.

But that’s a debate for another day…

FYI…While out doing a little Christmas shopping over the weekend, Mrs. Content Guy and I went to a Wendy’s (her idea, not mine) to grab a quick burger, and she turned to me and asked, “Wait a minute. Where are the calories posted?” I told her that there was no such law in Connecticut, to which she replied, “How do we get one?”

The point is this. While there remains resistance in some quarters, I’m guessing that has the number of places with nutritional posting regulations grows, customers more and more are going to expect it. And excuses for why there aren’t such signs will fall on deaf or uninterested ears.