Dow Jones reports that Target is preparing to get more aggressive in its ongoing battle against Walmart, and has already started making changes that include better in-store signs, television commercials and newspaper circulars. The goal, according to the story, is to be aggressive without creating a price war,” though the company is cagey about explaining exactly what this means.
- KC's View:
- I would only point out that it is more likely to be up to Walmart than Target when it comes to deciding whether there will be a price war. I wouldn’t bet against it.