Published on: January 7, 2009Amazon Fresh, the component of the e-tailing icon that delivers fresh as well as packaged products to homes and businesses in the Seattle region, is polling area customers to find out where it should expand next…though it is only a matter of what Seattle zip codes will get the service.
On Amazon’s website, it poses the following offer to shoppers:
"Between now and January 15th, cast your vote for which zip code we should deliver to next. Based on customer feedback, we're opening voting between 98199, 98117, 98107, and 98115. Results aren't real time, but we will post them almost daily. Only valid residential addresses will be tallied. The zip code that gets the majority of votes will be where our trucks will appear next. We expect to open the winning zipcode the week following the vote. All our new delivery areas will require an AmazonPrime membership to use the service."
- KC's View:
- Amazon has been very careful not to move too fast with its Fresh offering, which I guess is smart business, especially these days. It’s too bad, though…I’m anxious to see how it performs when rolled out on a broader scale.