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A group of leading fresh-food associations and industry groups have formed the Fresh Food Trade Association Roundtable to facilitate the exchange of information, and to guide and support the use of GS1 standards in the United States fresh food industries. The founding groups are the Food Marketing Institute, GS1 US, International Dairy, Deli and Bakery Association, mpXML, National Cattlemen’s Beef Association, National Chicken Council, National Fisheries Institute, National Pork Board, and the Produce Marketing Association

The group says its “goals include expanded communications between the Roundtable’s association members, GS1 US and other GS1 organizations worldwide as the fresh-food industries pursue their incorporation of GS1 standards to address various supply-chain challenges. The group believes the only way to achieve a successful implementation of GS1 standards is with a focused effort obtaining critical mass for key industry initiatives facilitated by close collaboration and planning between the Roundtable and GS1 US.

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