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The Wall Street Journal reports that the Coca-Cola Co. is being sued by the Center for Science in the Public Interest (CSPI), which charges that the company has engaged in deceptive and misleading labeling of its VitaminWater line of beverages.

According to the story, “The group said Coke markets VitaminWater as a healthful alternative to soda and said the company makes a range of assertions, including claims that the drinks variously reduce the risk of chronic disease and support immune function. The nonprofit's nutritionists say the levels of sugar in the drinks promote obesity, diabetes, and other health problems.”

A Coke spokesman described the suit as “ridiculous,” saying that VitaminWater is completely and accurately labeled.

CSPI said that its litigation department is serving as co-counsel in the suit, which reportedly will be seeking class-action status.

KC's View:
Sometimes transparency is perception as well as reality. I suspect that we’re going to be seeing a lot of these kinds of lawsuits, and it will remain for the courts to sort it all out.