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The Stamford Advocate reports that Fresh Market, the upscale grocery chain that operates 86 stores in 18 states, mostly in the Southeast and Midwest, plans to open a new store in Westport, Connecticut later this year. The unit will represent the company’s second entry into New England; there also is a Massachusetts store in development.

The store will be on the site of a closed Shaw’s store.

KC's View:
Unless there is a real economic turnaround in the next ten months, it won’t be an easy time to open an upscale grocery store…and it will be competing with Stew Leonard’s, Whole Foods, and Stop & Shop. Won’t be easy, especially because Fresh Market doesn’t have much of a profile in the area.