retail news in context, analysis with attitude

Responding to yesterday’s story about Publix opening its 1,000th store, one MNB user wrote:

I was working for Publix in 1990 when they came out with their "Vision 2000". They set an aggressive goal of having 1,000 stores by the year 2000. Am I disappointed that they did not meet their goal? Absolutely not. Myself and the other stockholders couldn't be happier. Publix is OPENING stores this year ~ not CLOSING them. Maybe there was something to that story of the tortoise and the hare...




Regarding Fresh & Easy’s use of Twitter to converse with its shoppers, and the importance of such technologies, MNB user Aleta Fullenwider wrote:

I’ve observed that consumers are talking about all brands and it’s useful for companies to monitor these conversations. It provides an opportunity to turn a negative experience for a consumer into a learning experience for a brand. The point is do you know what people are saying about your company? No matter how big or small, people are talking. Are you listening?

Fresh & Easy is just one of the many retailers who are embracing not only Twitter but other forms of social media. Whole Foods uses this marketing strategy to inform people of new store opening, promote different products, drive traffic to their site, take surveys, and basically communicate with customers. Other companies like PCC and New Seasons are also two smaller retailers who are developing a loyal following of customers using social media to enhance their brands.





MNB user Sherri Field had some thoughts about Michael Sansolo’s column yesterday about the environment’s bottom line:

Whenever I read a green article about energy footprint, compact fluorescent bulbs, and waste modification, I find memories reemerging of my favorite childhood fairy tale. Just like the emperor’s new clothes, there’s nothing to it, and the world is being dragged along by peer pressure. It is fine for companies to use “green” marketing and let consumers decide which message is meaningful to them, but don’t expect me to believe swindlers telling the emperor their fine fabric is invisible.

I respectfully disagree.

To believe that man is having no impact on the environment around him, and to think that we cannot reverse our negative impact though a careful and nurturing stewardship of the planet, is, I think, tantamount to believing in a fairy tale.

And to equate environmentalists with swindlers?

There are none so blind as those who will not see.

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