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• MyWebGrocer announced yesterday that Peapod, serving 14 major US
markets, is joining the MyWebGrocer Ad Network. With the addition of Peapod, the majority of the nation’s retail grocery e-commerce transactions occur within the MyWebGrocer Advertising Network, which covers 85 percent of the US, earning their clients direct ad revenue. Some of its clients include Shoprite, Lowes Food Stores, Big Y, Food Lion and 90 other grocery chains.

“The addition of Peapod, who has set the bar in e-commerce, is a significant milestone in our Ad Network’s rapid growth” said Rich Tarrant, CEO of MyWebGrocer. “In less than a year we have demonstrated the power for our network to drive sales at the digital shelf for both retailers and CPG manufacturers. If a brand manager wants to communicate with online grocery shoppers, then the MyWebGrocer advertising network is the place to find them with credit card in hand.”

• Cellfire, the digital grocery coupon service, announced yesterday the expansion of its program with The Kroger Co, which will make its digital coupons – from companies that include Colgate Palmolive, General Mills, and Kimberly-Clark - available via mobile phone or computer, and redeemable at more than 2,400 Kroger stores nationwide.

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