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At the annual National Grocers Association (NGA) convention in Las Vegas, Kraft Foods announced this morning that it has established the Thomas K. Zaucha Entrepreneurial Excellence Award, created as a way to highlight and reward retailers that have shown “the most tangible example of persistence, vision, and creative entrepreneurship throughout the past year.”

The award also is designed to be a lasting memorial for Tom Zaucha, who is entering his final year as President and CEO of NGA.

The first winner of the Zaucha Award is Michael A. Provenzano Sr., president/CEO of Pro’s Ranch Markets, described as “one of the fastest growing Hispanic Supermarket chains in the country” and “a vital, growing, and evolving business model founded upon the principles of a good old fashioned work ethic and bolstered by a creative vision” and persistence.

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