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Microsoft has hired David Porter, who worked for Walmart for a quarter century, to help it develop a chain of stores along the lines of the Apple Stores that have turned into a retailing phenomenon.

MarketWatch reports that Porter’s job responsibility will be to define the time frame, locations and specifics for planned Microsoft-branded retail stores .”
KC's View:
It seems a little derivative in view of Apple’s success, but it probably makes sense for Microsoft to take more charge of its retail presence. Porter also has worked for DreamWorks, so he has a sense of the theatrical…so it’ll be interesting to see what they come up with.

One clue to whether or not the Microsoft stores will be successful – let’s see if they come up with a version of the Genius Bars that have helped to define the Apple Stores. That kind of customer support is an enormous advantage…though Microsoft may be worried about all the people who could come in complaining about Vista.