retail news in context, analysis with attitude

• The Wall Street Journal reports this morning that Tesco is expanding from 350 to 550 a line of discount grocery products that is part of its recession-era effort to blunt the impact of Aldi and Lidl on the British marketplace.

According to the story, “Tesco said 25% of its customers had tried the discount products that Tesco sells, in addition to its low-priced Tesco Value line and price promotions on 9,000 other goods in its stores.”

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